Strategic branding that builds credibility and drives business growth

Stop settling for logos that look nice but don't build business credibility. Our strategic brand design creates trust, differentiation, and professional presence that drives customer confidence and accelerates growth- delivered with Fortune 100 expertise.

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US-based senior designers

Trusted by Fortune 100 companies, VC-backed startups, and 50+ growing businesses

A top-down, cropped shot of a person's hands working at a white desk under a black pendant light. One hand holds open a large notebook or textbook displaying technical drawings or blueprints, while the other holds a pencil, seemingly poised to write or draw. To the right, a dark-colored laptop is partially visible, and a mustard yellow mug sits on the desk. The background is a plain white wall.

The new brand identity Guac created didn't just look professional, it opened doors. We started getting inbound leads from companies that previously wouldn't give us a second look. Our brand now sells for us before we even speak.

A young man with short, light brown hair is smiling widely, looking directly at the camera. He is wearing dark-rimmed glasses, a blue patterned baseball cap backward, and a white t-shirt with a dark graphic print on it. The background appears to be a misty or hazy outdoor scene with a body of water and faint trees, suggesting an overcast day or perhaps smoke/fog.
David Avramenko
Founder @ Grafted Customs
Three black enamel mugs are lined up on a light wooden shelf. Each mug has a white logo that reads "BRR COFFEE ROASTERS." The mug on the far right is slightly out of focus and partially obscured. Sunlight or a strong light source from the left casts distinct shadows of the mugs and diagonal lines from a window or blind onto the white wall behind them.
Companies who rely on our expertise
The image displays the word "MASONHUB" in a bold, sans-serif, dark gray font against a black background. The "H" in "HUB" is stylized with the horizontal bar extending slightly beyond the vertical strokes, making it appear like a plus sign.The image displays two lines of text in a bold, sans-serif, dark gray font against a black background. The top line reads "BILLY GENE" and the bottom line reads "IS MARKETING INC".The image shows a logo with the word "Autopilot" in a dark gray, sans-serif font. To the left of the word, there is an icon resembling a steering wheel, also in dark gray. The background is black.The image displays "ARGO 34" in a bold, sans-serif, dark gray font against a black background. The "R" in "ARGO" has a distinctive curved leg.The image shows the word "advantagy" in a dark gray, lowercase, sans-serif font. To the left of the word, there is an abstract, continuous line art icon that resembles a stylized "A" or an infinity symbol, also in dark gray. The background is black. The image displays the word "MASONHUB" in a bold, sans-serif, dark gray font against a black background. The "H" in "HUB" is stylized with the horizontal bar extending slightly beyond the vertical strokes, making it appear like a plus sign.The image displays two lines of text in a bold, sans-serif, dark gray font against a black background. The top line reads "BILLY GENE" and the bottom line reads "IS MARKETING INC".The image shows a logo with the word "Autopilot" in a dark gray, sans-serif font. To the left of the word, there is an icon resembling a steering wheel, also in dark gray. The background is black.The image displays "ARGO 34" in a bold, sans-serif, dark gray font against a black background. The "R" in "ARGO" has a distinctive curved leg.The image shows the word "advantagy" in a dark gray, lowercase, sans-serif font. To the left of the word, there is an abstract, continuous line art icon that resembles a stylized "A" or an infinity symbol, also in dark gray. The background is black. The image displays the word "MASONHUB" in a bold, sans-serif, dark gray font against a black background. The "H" in "HUB" is stylized with the horizontal bar extending slightly beyond the vertical strokes, making it appear like a plus sign.The image displays two lines of text in a bold, sans-serif, dark gray font against a black background. The top line reads "BILLY GENE" and the bottom line reads "IS MARKETING INC".The image shows a logo with the word "Autopilot" in a dark gray, sans-serif font. To the left of the word, there is an icon resembling a steering wheel, also in dark gray. The background is black.
Brand Systems ✍️ Story-First Design ✨ Memorable & Scalable
A view into a modern office or meeting room through a fluted glass partition. Inside, there's a light-colored wall, possibly peach or light orange. A long white table is centered, surrounded by several black high-stools. On the wall, there are two whiteboards; one has colorful squares, likely color swatches, and the other has some notes or drawings. A flip chart on a stand is also visible on the left. The ceiling has acoustic tiles and recessed lighting.

Professional logo, generic impression

Your brand looks polished but doesn't stand out from competitors. You've invested in beautiful design, but customers still see you as interchangeable. Professional appearance deserves strategic thinking that makes you the obvious choice.

What you get

Brand Identity Design
Brand Strategy & Positioning
Marketing Collateral Design
Brand System Development
Brand Audits & Rebranding
Digital Brand Assets
Brand Implementation
Brand Messaging Framework
Brand Guidelines Documentation

Branding that builds trust before you even meet

The most powerful brands don't just look professional- they instantly communicate credibility, expertise, and value. We create strategic brand identities that make customers feel confident in their choice before the first conversation, turning your brand into your most valuable sales asset.

  • Strategic brand foundation first
  • Competitive differentiation focus
  • Scalable brand systems
  • Business-aligned brand messaging
Three people are in what appears to be a modern office or meeting room. In the foreground, a person with their back to the camera, wearing a dark shirt, is standing by a long wooden table. At the table, a man with long hair and glasses, wearing a light-colored shirt, is laughing while holding a pencil. Across from him, a woman with short dark hair, wearing a light brown shirt, is looking towards the standing person and smiling, holding a small object. On the wall behind them, there's abstract art with orange and green circular shapes. A plant is visible near a window on the left.

Brand recognition

- Higher Brand Recall
- Strategic visual identity that makes your business memorable and recognizable

Customer trust

- Improved Credibility Scores
- Professional branding that builds confidence with your target audience

Sales impact

- Shorter Sales Cycles
- Clear brand messaging that accelerates customer decision-making

Market position

- Clear Competitive Advantage
- Strategic positioning that differentiates you from competitors

Designs that deliver measurable business impact

A laptop rests on a rocky surface, displaying "EXPLORE" in large white text over a scenic mountain and water image. The website includes "HUSH" logo and navigation like "Book now."
Website Design, Brand Design

Rethinking Vacation Discovery: UX Innovation for Travel Platforms

Designed mobile-optimized booking flow
See detail
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Three black enamel mugs with "BRR COFFEE ROASTERS" logo are on a wooden shelf. Light from the left casts shadows and diagonal stripes on the wall behind them.
Brand Design, Website Design

Brewing Premium Brand Identity: Coffee Roaster Innovation & E-commerce Excellence

Built complete brand system spanning packaging, digital, and merchandise
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The word "PAWS" in a cream-colored, bold sans-serif font is centered on a muted peach or terracotta background. A stylized paw print replaces the "W".
Website Design, Brand Design

Building Premium Pet Brands: Complete E-commerce & Brand Identity Innovation

Created emotional brand connection through "Happy pets, happy humans" messaging
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Other services

A close-up, cropped shot shows a person's hands typing on a laptop. The person is wearing a white t-shirt and dark-colored pants, and is seated on what appears to be a light gray couch. The background is a dark gray wall, and there's a strong, directional light source (likely sunlight) casting shadows and highlighting the hands and parts of the laptop.
AI UX Design
A high-angle shot captures a person with curly brown hair, wearing a white t-shirt, seated at a cluttered wooden desk and working on an Apple iMac. The desk is filled with various items including papers, books, pens, a calculator, a laptop, and a white mouse. The person's back is to the viewer. Behind the desk, a wall is covered with numerous framed pictures and artwork of different sizes. A white desk lamp is also visible on the desk. The floor appears to be wooden.
Product Design
A desk with an iMac computer, a keyboard, and a mouse is shown in a slightly angled shot. The computer screen displays what appears to be a design or editing software with various panels and tools open. To the left of the monitor, there's a wooden pen holder filled with pencils and pens. In the foreground, a spiral-bound notebook and a yellow pencil are visible. The desk itself is made of rustic-looking wood. Through the window in the background, out of focus, trees and what looks like a residential area can be seen under an overcast sky.
Website & Development
Business transformed

50+

Helping growing companies turn design into their competitive advantage.

Client satisfaction rate

97%

Strategic partners who expand their engagement within 90 days.

Combined expertise

15+

Designer experience with proven track records.

About guac

Design leadership that delivers business outcomes.

Guac is a specialized AI design studio that helps SaaS startups and growth teams turn complexity into clarity—fast. We combine Fortune 100 experience with startup speed to deliver high-impact design across AI UX, product, web, and brand.

Our senior-only team uses AI-enhanced workflows to move faster, think deeper, and design smarter—transforming design from a bottleneck into a growth engine.

We don’t follow templates. We build strategic design systems that scale with you.

More about us
More about us
A man with short hair and a light-colored baseball cap is seated at a white desk, intently typing on a laptop. He is wearing a dark, possibly charcoal, button-up shirt over a white t-shirt. On his left wrist, he has a dark watch. The background is a plain, dark gray wall with a framed picture visible on the right. The lighting suggests a focused, indoor environment, with light illuminating his face and the laptop. A smartphone and another object are visible on the desk to his right.

How we turn design into your growth engine

Our proven process combines business strategy with rapid execution. No lengthy discoveries. No junior designers. Just senior experts who get it done.

1

Understand your business

We dig into your users, metrics, and goals to uncover what actually drives growth—so every design decision has a business case behind it.
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2

Rapid design

Our senior designers use AI-powered workflows to deliver in 48 hours what traditional agencies take weeks to produce—without sacrificing quality.
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3

Launch, measure, optimize

We track real business results, not vanity metrics. From performance to conversion, we continuously improve what matters.
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Strategy First ⚡ AI-Fueled Speed 📈 Growth You Can Measure
Book free consult
Book free consult
See pricing
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A headshot of a man with dark, neatly combed hair and black-framed glasses. He is wearing a white collared shirt and is smiling faintly, looking directly at the camera. The background is a solid, dark blue color.

Pete Tkachuk

Managing Partner @ Advantagy

Tried several design firms. They've done the best job by far. Cost is appropriate for the quality of the work. They've done web design work, graphic design and branding.

Choose your growth plan

Stop waiting weeks for design revisions. Get unlimited design requests completed at startup speed with senior-level expertise.

Not sure which plan fits?

Let's discuss how strategic design can accelerate your business growth. No sales pitch, just honest conversation about your challenges and our solutions.
Book free consultation
Book free consultation
Monthly
Yearly

Growth partner

$2,495 / month

Start growth partner
Start growth partner
  • 1 request at a time
  • 48-hour delivery
  • Senior US designers
  • Custom client portal
  • Unlimited revisions
  • Pause or cancel anytime
Perfect for: Growing startups and SMBs needing consistent design support

Scale partner

$3,995 / month

Start scale partner
Start scale partner
  • 2 request at a time
  • Priority 48-hour delivery
  • Senior US designers
  • Strategy calls and reviews
  • Unlimited revisions
  • Pause or cancel anytime
Perfect for: Fast-moving teams and agencies with multiple projects

Growth partner

$2,079 / month

Start growth partner
Start growth partner
  • 1 request at a time
  • 48-hour delivery
  • Senior US designers
  • Custom client portal
  • Unlimited revisions
  • Pause anytime
Perfect for: Growing startups and SMBs needing consistent design support

Scale partner

$3,329 / month

Start scale partner
Start scale partner
  • 2 request at a time
  • Priority 48-hour delivery
  • Senior US designers
  • Strategy calls and reviews
  • Unlimited revisions
  • Pause anytime
Perfect for: Fast-moving teams and agencies with multiple projects

Frequently Asked Questions

Everything you need to know about partnering with Guac Design for strategic growth.

How does the strategic design partnership work?

We start by understanding your business goals, then deliver ongoing design support through your custom portal. You submit requests, we deliver in 48 hours, and you get unlimited revisions until it's perfect. Think of us as your in-house senior design team, minus the overhead.

What's included in each partnership tier?

Growth Partner: 1 active request, 48-hour delivery, senior designers, unlimited revisions

Scale Partner: 2 active requests, priority delivery, strategy calls and reviews

Both include AI-enhanced workflows and can be paused anytime.

How quickly can we get started?

Immediately. Book a free consultation call today, start your partnership tomorrow. Most clients see their first designs within 48 hours of signing up.

How is this different from hiring designers or agencies?

We combine the expertise of an agency, the speed of freelancers, and the partnership of an in-house team. No junior designers, no account managers, no drama- just senior experts focused on your business growth.

What if we need to pause or change plans?

Total flexibility. Pause, upgrade, or cancel anytime with monthly plans. Annual plans include 60 pause days and come with strategic bonuses. Your partnership, your terms.

Our blog

Design insights that drive business forward

Where design strategy meets business growth. Get actionable insights on using design as a competitive advantage, from conversion optimization to strategic thinking.

See all insights
See all insights
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Ready to turn design into your competitive advantage?

Join 50+ companies using strategic design to accelerate growth. No contracts, no drama- just results.

Get started today
Get started today
Book free consult
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