Strategic branding that builds credibility and drives business growth

Stop settling for logos that look nice but don't build business credibility. Our strategic brand design creates trust, differentiation, and professional presence that drives customer confidence and accelerates growth- delivered with Fortune 100 expertise.

Your On-Demand Senior Design Team

Trusted by agency partners, VC-backed startups, and 50+ growing businesses


This full-shot image captures two colleagues walking and discussing a topic as they move through a bright, modern, and beautifully designed office corridor. The woman on the left, wearing a white t-shirt and light brown trousers, is actively engaged in conversation, using an expressive hand gesture to emphasize her point. The man, dressed in a brown tweed blazer, jeans, and white sneakers, walks beside her, holding a tablet or notebook. The architecture is characterized by extensive use of wood paneling and beams contrasted with clear glass walls and doors, which define the meeting rooms and private offices, creating an open yet structured workplace with a warm, contemporary aesthetic.

The new brand identity Guac created didn't just look professional, it opened doors. We started getting inbound leads from companies that previously wouldn't give us a second look. Our brand now sells for us before we even speak.

A young man with short, light brown hair is smiling widely, looking directly at the camera. He is wearing dark-rimmed glasses, a blue patterned baseball cap backward, and a white t-shirt with a dark graphic print on it. The background appears to be a misty or hazy outdoor scene with a body of water and faint trees, suggesting an overcast day or perhaps smoke/fog.
David Avramenko
Founder @ Grafted Customs

This image captures two designers reviewing visual branding concepts displayed as a gallery of framed posters on a clean, white wall. A man on the left, wearing a blue striped shirt, is actively pointing to the details on one of the lower left frames, which showcases various small icon and shield designs. A woman on the right, dressed in black, holds a tablet and stylus, suggesting she is taking notes or making digital edits based on the discussion. The six frames feature variations of a distinctive, looping logo (resembling a stylized 'B' or infinity symbol) presented against white, orange-red, and dark blue backgrounds, with some frames exploring the logo's construction and color palette. This scene clearly depicts a focused moment of creative critique and decision-making in a graphic design or marketing context.
Companies who rely on our expertise

The image displays the word "MASONHUB" in a bold, sans-serif, dark gray font against a black background. The "H" in "HUB" is stylized with the horizontal bar extending slightly beyond the vertical strokes, making it appear like a plus sign.The image displays two lines of text in a bold, sans-serif, dark gray font against a black background. The top line reads "BILLY GENE" and the bottom line reads "IS MARKETING INC".The image shows a logo with the word "Autopilot" in a dark gray, sans-serif font. To the left of the word, there is an icon resembling a steering wheel, also in dark gray. The background is black.The image displays "ARGO 34" in a bold, sans-serif, dark gray font against a black background. The "R" in "ARGO" has a distinctive curved leg.The image shows the word "advantagy" in a dark gray, lowercase, sans-serif font. To the left of the word, there is an abstract, continuous line art icon that resembles a stylized "A" or an infinity symbol, also in dark gray. The background is black.
The image displays the word "MASONHUB" in a bold, sans-serif, dark gray font against a black background. The "H" in "HUB" is stylized with the horizontal bar extending slightly beyond the vertical strokes, making it appear like a plus sign.The image displays two lines of text in a bold, sans-serif, dark gray font against a black background. The top line reads "BILLY GENE" and the bottom line reads "IS MARKETING INC".The image shows a logo with the word "Autopilot" in a dark gray, sans-serif font. To the left of the word, there is an icon resembling a steering wheel, also in dark gray. The background is black.The image displays "ARGO 34" in a bold, sans-serif, dark gray font against a black background. The "R" in "ARGO" has a distinctive curved leg.The image shows the word "advantagy" in a dark gray, lowercase, sans-serif font. To the left of the word, there is an abstract, continuous line art icon that resembles a stylized "A" or an infinity symbol, also in dark gray. The background is black.
The image displays the word "MASONHUB" in a bold, sans-serif, dark gray font against a black background. The "H" in "HUB" is stylized with the horizontal bar extending slightly beyond the vertical strokes, making it appear like a plus sign.The image displays two lines of text in a bold, sans-serif, dark gray font against a black background. The top line reads "BILLY GENE" and the bottom line reads "IS MARKETING INC".The image shows a logo with the word "Autopilot" in a dark gray, sans-serif font. To the left of the word, there is an icon resembling a steering wheel, also in dark gray. The background is black.
Brand Systems  ✍️  Story-First Design  ✨  Memorable & Scalable
A view into a modern office or meeting room through a fluted glass partition. Inside, there's a light-colored wall, possibly peach or light orange. A long white table is centered, surrounded by several black high-stools. On the wall, there are two whiteboards; one has colorful squares, likely color swatches, and the other has some notes or drawings. A flip chart on a stand is also visible on the left. The ceiling has acoustic tiles and recessed lighting.

Professional logo, generic impression

Your brand looks polished but doesn't stand out from competitors. You've invested in beautiful design, but customers still see you as interchangeable. Professional appearance deserves strategic thinking that makes you the obvious choice.

What you get

Brand Identity Design
Brand Strategy & Positioning
Marketing Collateral Design
Brand System Development
Brand Audits & Rebranding
Digital Brand Assets
Brand Implementation
Brand Messaging Framework
Brand Guidelines Documentation

Branding that builds trust before you even meet

The most powerful brands don't just look professional- they instantly communicate credibility, expertise, and value. We create strategic brand identities that make customers feel confident in their choice before the first conversation, turning your brand into your most valuable sales asset.

  • Strategic brand foundation first
  • Competitive differentiation focus
  • Scalable brand systems
  • Business-aligned brand messaging
Three people are in what appears to be a modern office or meeting room. In the foreground, a person with their back to the camera, wearing a dark shirt, is standing by a long wooden table. At the table, a man with long hair and glasses, wearing a light-colored shirt, is laughing while holding a pencil. Across from him, a woman with short dark hair, wearing a light brown shirt, is looking towards the standing person and smiling, holding a small object. On the wall behind them, there's abstract art with orange and green circular shapes. A plant is visible near a window on the left.

Brand recognition

- Higher Brand Recall
- Strategic visual identity that makes your business memorable and recognizable

Customer trust

- Improved Credibility Scores
- Professional branding that builds confidence with your target audience

Sales impact

- Shorter Sales Cycles
- Clear brand messaging that accelerates customer decision-making

Market position

- Clear Competitive Advantage
- Strategic positioning that differentiates you from competitors

How It Works: From Audit to Better Design

Our strategic branding process positions you as the obvious choice. No generic logos. No forgettable designs. Just premium brand identity that commands attention.

1

Get Your Free Design Audit

We assess your current brand perception and competitive positioning. You get clear insights into how to differentiate and elevate your market presence.Outcome: Know exactly how to stand out

Outcome: Know exactly what's broken and how to fix it
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2

Implement With Our Team

Like what you see? Our unlimited design subscription lets you implement all the fixes—and keep improving. $2,495/month with our 90-day results guarantee.

Outcome: Ongoing design partnership that drives results
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3

Track & Optimize

We monitor your key metrics and continuously refine. Every design decision is backed by performance data, not just aesthetics.

Outcome: Sustained improvement over time
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30 seconds to apply ⚡ 72-Hour Delivery  📈  No commitment

The Results Guarantee

If we don't improve your key conversion metrics within 90 days, we'll work for free until we do. We're that confident in our design approach.
  • Start at $2,495/month
  • No setup fees or long-term contracts
  • Pause anytime (but you won't want to)

Designs that deliver measurable business impact

Three black enamel mugs with "BRR COFFEE ROASTERS" logo are on a wooden shelf. Light from the left casts shadows and diagonal stripes on the wall behind them.
Brand Design, Website Design

Brewing Premium Brand Identity: Coffee Roaster Innovation & E-commerce Excellence

Created memorable coffee brand personality that stands out from generic premium positioning
The word "PAWS" in a cream-colored, bold sans-serif font is centered on a muted peach or terracotta background. A stylized paw print replaces the "W".
Website Design, Brand Design

Building Premium Pet Brands: Complete E-commerce & Brand Identity Innovation

Created emotional brand connection through "Happy pets, happy humans" messaging
A black laptop lies amidst rubble and debris, with its screen displaying a website that has an orange pop-up for "Request a demo." The scene suggests destruction or a broken environment.
Website Design & Development, Business Service Redesign

Local Business Digital Transformation: From Market Invisibility to Competitive Advantage

Service offering expansion
7x
A headshot of a man with dark, neatly combed hair and black-framed glasses. He is wearing a white collared shirt and is smiling faintly, looking directly at the camera. The background is a solid, dark blue color.

Pete Tkachuk

Managing Partner @ Advantagy

Tried several design firms. They've done the best job by far. Cost is appropriate for the quality of the work. They've done web design work, graphic design and branding.

Frequently Asked Questions

Everything you need to know about partnering with Guac Design for strategic growth.

How does brand design partnership work for growing companies?

We start by understanding your brand positioning and business goals, then deliver strategic brand design through your custom portal. You submit requests for brand identity, marketing materials, or brand guidelines, and we deliver in 48 hours with unlimited revisions until your brand drives business growth.

What's included in brand and creative services?

Growth Partner: 1 brand project at a time, logo design, brand guidelines.

Scale Partner: 2 projects simultaneously, brand strategy consulting, marketing collateral design.

Both include brand identity systems, marketing materials, and brand consistency guidelines.

How does professional branding impact business growth?

Professional branding typically increases brand recognition by 40-60% and improves customer trust and perceived value. Our strategic brand designs help companies command premium pricing, attract better clients, and accelerate sales cycles through instant credibility.

Do you create complete brand identity systems?

Yes, we create comprehensive brand identity systems including logos, color palettes, typography, brand guidelines, and application examples. Our brand systems ensure consistency across all touchpoints from websites to business cards to social media.

What types of marketing materials do you design?

We design all types of marketing collateral: business cards, brochures, presentations, social media templates, trade show materials, and digital marketing assets. Every design reinforces your brand identity and supports your marketing objectives.

How do you ensure brand consistency across all materials?

We create detailed brand guidelines and design systems that specify logo usage, colors, fonts, and design principles. Every brand project includes templates and guidelines to maintain consistency whether you're creating internal materials or working with other vendors.

Ready to become the obvious choice in your market?

Stop blending in with generic branding. Get premium brand identity and creative that positions you as the clear leader in your space.

Other services

Business transformed

50+

Helping growing companies turn design into their competitive advantage.

Client satisfaction rate

97%

Strategic partners who expand their engagement within 90 days.

Combined expertise

15+

Designer experience with proven track records.

About guac

Design leadership that delivers business outcomes.

Guac is a specialized AI design studio that helps SaaS startups and growth teams turn complexity into clarity—fast. We combine Fortune 100 experience with startup speed to deliver high-impact design across AI UX, product, web, and brand.

Our senior-only team uses AI-enhanced workflows to move faster, think deeper, and design smarter—transforming design from a bottleneck into a growth engine.

We don’t follow templates. We build strategic design systems that scale with you.

A man with short hair and a light-colored baseball cap is seated at a white desk, intently typing on a laptop. He is wearing a dark, possibly charcoal, button-up shirt over a white t-shirt. On his left wrist, he has a dark watch. The background is a plain, dark gray wall with a framed picture visible on the right. The lighting suggests a focused, indoor environment, with light illuminating his face and the laptop. A smartphone and another object are visible on the desk to his right.
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Where design strategy meets business growth. Get actionable insights on using design as a competitive advantage, from conversion optimization to strategic thinking.